ESPNW
Espn.com is my home page. I love sports. I also have always wondered why women's sports have not had the same coverage that men's sports do. The obvious answer is money. But I have always thought that a good advertising campaign combined with good timing and good athletes in the leagues could provide the window needed to advance women's sports. Espn has taken this step while the NFL and the NBA have their ridiculous quarrels over who gets $20 million and who gets $21 million.
Introducing ESPN W partnering with Gatorade. The women's world cup is more popular than ever and Gatorade and ESPN are taking this opportunity to engage as many consumers as they can in women's sports. This campaign has great targeted ads that lead to a creative website featuring current sporting events in the world of women's sports. there's money to be made here and if anyone can do it, it's ESPN and Gatorade.
Monday, July 4, 2011
Credit Scores
Equifax
You have probably seen ads on the internet that ask you if you know what your credit score is and where to get it. These ads are prevalent on most major news sites like yahoo.com, cnn.com, msn.com and others. These ads target internet surfers who care about current events, news, quirky stories, etc because if you care about those things, you may care about your own current events, news, credit score. Having a good credit score affects your future. Most of these free credit report score ads feature some sort of scary statement. These things could be something like "are you going to miss out on that house?" or "how bad do you want a new car?" Using scare tactics to get you to discover your credit report may not seem right, but it works. Most of us have clicked on one of these ads.
You have probably seen ads on the internet that ask you if you know what your credit score is and where to get it. These ads are prevalent on most major news sites like yahoo.com, cnn.com, msn.com and others. These ads target internet surfers who care about current events, news, quirky stories, etc because if you care about those things, you may care about your own current events, news, credit score. Having a good credit score affects your future. Most of these free credit report score ads feature some sort of scary statement. These things could be something like "are you going to miss out on that house?" or "how bad do you want a new car?" Using scare tactics to get you to discover your credit report may not seem right, but it works. Most of us have clicked on one of these ads.
Online Education
University of Phoenix Online
As more and more people are looking for a new way to advance in the workplace or find new jobs, people are looking for more options to educate themselves. You have probably seen the University of Phoenix Online advertisements before. They usually say things like "learn from home" or "add more to your resume." This advertising campaign leans heavily on the fact that a large chunk of people using the internet are in the demographic that is looking for a job or more education. There are so many job seekers and people looking to add to their resume during this recession that online advertising is a great way to attract students to the University of Phoenix.
As more and more people are looking for a new way to advance in the workplace or find new jobs, people are looking for more options to educate themselves. You have probably seen the University of Phoenix Online advertisements before. They usually say things like "learn from home" or "add more to your resume." This advertising campaign leans heavily on the fact that a large chunk of people using the internet are in the demographic that is looking for a job or more education. There are so many job seekers and people looking to add to their resume during this recession that online advertising is a great way to attract students to the University of Phoenix.
Jobs Ads on the Internet
Jobs Ads
More and more ads on the internet are targeting job seekers. There's no coincidence that with the current economy and rate of layoffs that so many job advertisements are prevalent on the internet. Nearly every page I visit asks me if I'm looking for a job or happy with my current. This is one way that one can look at internet advertising and get a sense of what's going on in the economy. Have you noticed more job seeking advertising recently?
More and more ads on the internet are targeting job seekers. There's no coincidence that with the current economy and rate of layoffs that so many job advertisements are prevalent on the internet. Nearly every page I visit asks me if I'm looking for a job or happy with my current. This is one way that one can look at internet advertising and get a sense of what's going on in the economy. Have you noticed more job seeking advertising recently?
Friday, July 1, 2011
Go Pro Youtube Video
In this video, a seagull picks up a camera, flys around and then carefully puts the camera back down. Careful bird? Or good ad campaign?
GoPro cameras has a history of youtube ad campaigns so it is believed that this is a GoPro advertising campaign. GoPro is a maker of small, high quality digital video recorders. This is a great way to get the news of your product out. Make a video and don't say anything. Just let the curious minds of the internet public do the work for you. After the video goes completely viral with speculation and ideas of who is responsible, then GoPro will come out with official releases about their product.
This type of advertising is cheap and effective. It targets the electronics using demographic who spends a lot of time on Youtube uploading their own videos and watching other people's.
Sunday, June 19, 2011
Next Simpsons story line: Nedna
Nedna
"You decide. Will Ned and Edna stay together or separate?"
The Simpsons has been around a long time. The series has been running new episodes with great success for 22 years. For the first time that I can remember, they are letting the viewers decide where the series will go next. Will long time characters Ned Flanders and Edna Krabappel become a long-term couple or will they end their relationship? This is the choice for fans to make online at the Nedna website. Using a more modern form of advertising is one way that a show that was once headed for the classics channel to attract new viewers. The modern television audience wants to be involved in the programming. Using consumer engagement in their online advertising campaign, Fox will be able to attract new viewers. Even more, when you make a decision on the website, you are given all kinds of options in staying involved with the show. "Like us on Facebook." There's also "I'm pro/against Nedna Wallpaper" for your computer. The website also encourages you to come back and participate in the future of the show. This form of advertising has become really popular with the younger generations of viewers. Involve me or I'll go somewhere else. Make me part of the process or else I'll find someone who will. Look for more shows and more internet ad campaigns just like this one. It makes for a good story that the show that has been around forever will still be around for a long time because it is willing to change and go with the flow.
"You decide. Will Ned and Edna stay together or separate?"
The Simpsons has been around a long time. The series has been running new episodes with great success for 22 years. For the first time that I can remember, they are letting the viewers decide where the series will go next. Will long time characters Ned Flanders and Edna Krabappel become a long-term couple or will they end their relationship? This is the choice for fans to make online at the Nedna website. Using a more modern form of advertising is one way that a show that was once headed for the classics channel to attract new viewers. The modern television audience wants to be involved in the programming. Using consumer engagement in their online advertising campaign, Fox will be able to attract new viewers. Even more, when you make a decision on the website, you are given all kinds of options in staying involved with the show. "Like us on Facebook." There's also "I'm pro/against Nedna Wallpaper" for your computer. The website also encourages you to come back and participate in the future of the show. This form of advertising has become really popular with the younger generations of viewers. Involve me or I'll go somewhere else. Make me part of the process or else I'll find someone who will. Look for more shows and more internet ad campaigns just like this one. It makes for a good story that the show that has been around forever will still be around for a long time because it is willing to change and go with the flow.
Monday, June 13, 2011
Creepy Ads
Study Shows Targeted Ads Make Users Uneasy
In a recent study, 59% of people surveyed stated that they did not like companies tracking their tendencies to aid in ad targeting. Apparently advertisements are getting creepy Are ads getting creepy? Are more targeted ads invasive or useful? I tend to find them useful, but only because I'm familiar with how they work. Take Gmail as an example. Open a message and then check out the ads that are showing on your Gmail page. Odds are they are relevant to either the email you have open or other emails in your inbox. The best/worst part, depending on your view, is that over time these ads will become more and more specific to your likes and dislikes. Google does this by tracking which emails you open and read and which you discard or filter without even opening. By storing more and more data about you and your email preferences, Google can target ads that some seem to find invasive. However, this is a great thing for advertisers. They can spend less money and be more effective than in the past. Some consumers though see this as an invasion of privacy. What if I see ads about my illness or about family matters? So you're concerned that Google may recommend the Cancer Treatment Center of America as an option because you have gotten several emails lately with keywords "cancer," "terminal," "won't live long," "funeral planning," and "dad's illness." Why does this bother you? Personally if Google wants to personalize my ads and keep me interested in the otherwise seemingly pointless ads, I'm all for it. This means I won't have to look at annoying Victoria Secret ads. Wait...maybe this thing is evil after all.
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