Nedna
"You decide. Will Ned and Edna stay together or separate?"
The Simpsons has been around a long time. The series has been running new episodes with great success for 22 years. For the first time that I can remember, they are letting the viewers decide where the series will go next. Will long time characters Ned Flanders and Edna Krabappel become a long-term couple or will they end their relationship? This is the choice for fans to make online at the Nedna website. Using a more modern form of advertising is one way that a show that was once headed for the classics channel to attract new viewers. The modern television audience wants to be involved in the programming. Using consumer engagement in their online advertising campaign, Fox will be able to attract new viewers. Even more, when you make a decision on the website, you are given all kinds of options in staying involved with the show. "Like us on Facebook." There's also "I'm pro/against Nedna Wallpaper" for your computer. The website also encourages you to come back and participate in the future of the show. This form of advertising has become really popular with the younger generations of viewers. Involve me or I'll go somewhere else. Make me part of the process or else I'll find someone who will. Look for more shows and more internet ad campaigns just like this one. It makes for a good story that the show that has been around forever will still be around for a long time because it is willing to change and go with the flow.
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