Nike+

Nike has combined advertising and exercising in a way that engages the consumer.

Using Nike+, nike has engaged a entire new consumer base to their business. More and more people want their friends to see how much they ran and post their recent run results on facebook. Not only does this require the purchase of multiple Nike brand products, but it can become addictive to compete against your friends in your exercise routines. The more you work out the more nike products you'll be introduced to on you Nike+ account. Eventually you'll be a running/walking advertisement for Nike products. This is exactly what Nike wants and it's exactly what Nike will get. Excuse me while i go for a run. You'll see my results posted later.