In a creative new internet advertising campaign, Mitsubishi is taking the online car shopping experience to a whole new level. From your own home one can control a real live car. You can drive a car using your keyboard and drive through a controlled course. This ad campaign takes consumer engagement to a whole new level. I've seen advergames where you drive a fake car around a virtual world, but being able to control a real life car from your computer? That's genius! Granted you don't get the feel of actually test-driving a car, but as far as getting the word out about your product, job well done Mitsubishi.
No comments:
Post a Comment