Search for "new car purchase" on google.com
What comes up? ford? chevrolet? GM? BMW?
No, what comes up is a list of different places to get new info on new cars. This is a form of searching that predicts what people are looking for based on what previous people clicked on after searching the same phrase. Apparently, according to google.com, most people looking for new cars are in fact looking for information on new cars more than actually looking for new cars. This is one form of Smart Search. Recording and tracking people's search results and preferences on results can help in advertising. Car companies know not to waste money on paid search results and google can charge more to car information suppliers because they can prove that users are looking for those sites over actual car buying sites.
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