This is by far one of my favorite posts so far. The Times online has ranked the Top 10 most viral ad campaigns of all time. They give a short description and tell how they went viral. My favorite campaign on the list is the Diet Coke and Mentos campaign. If you don't know what happens when you combine these two top products in a 2 liter bottle, then you've lived under a rock the last 10 years. According to the Times, the campaign wasn't even planned. The fact that this happened by accident just makes it that much better. Someone posted a home video of an explosion made by combining mentos in a diet coke bottle. The videos went viral as nobody thought it could really happen. Before Coke or Mentos could get a hold of it, there were thousands of online videos and even coke/mentos explosions matched to opera music. All of the sudden people are talking about the two products more than the companies could have ever wanted.
Here is the rest of the list
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