Oceanspray
I recently saw an ad for Oceanspray on tv. The ad was short and sweet. "Our stuff is good. Check us out on facebook and twitter. That is all." This new type of television advertising says a lot about the direction advertising is going. More and more ad campaigns are completely web-based. I took a minute to visit the facebook and twitter page for Oceanspray. You have an option to sign up for news, specials, recipes or just comment on their products. This way of engaging the consumer is all the rage and I'm sure that you'll see more and more of this in the future.
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